Denise Walker Denise Walker

What the pink Cadillac taught me about strategic thinking.

What can a pink Cadillac teach us about strategic thinking? More than you’d expect. Drawing on two decades of work with founder-led businesses, this article explores how the best ideas often emerge when people are given permission to think beyond constraints. From recruitment consultants reframing business development to leaders learning how markets shift around them, it shows how practical frameworks like PESTLE and the Boston Matrix help people at every level think more strategically — and perform more effectively.

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Denise Walker Denise Walker

Preparing for exit: it’s never too soon.

What makes a business truly exit-ready? Following a behind-the-scenes Recruitment Industry M&A seminar hosted by David Head at Osborne Clarke, this article explores the practical realities buyers look for when assessing value and risk. From robust management information and compliance to scalable delivery models and integrated technology, the message was clear: preparing for exit starts long before you plan to sell. The businesses that command the strongest valuations are those with structure, clarity, and a single source of truth running throughout the organisation.

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