The most effective growth & scale-up tool for SMEs.

Welcome to the Growth Framework®, empowering ambitious leaders to grow valuable, agile businesses, faster.

Are you ready to build without compromise and see sustainable success?

Start with our FREE Growth Benchmark today, or go straight to the Growth Framework®, to get growing now.

FREE Growth Benchmark.

For recruitment business leadership teams: Our in-depth online questionnaire clearly identifies your strengths and obstacles to growth, clarifies gaps, and suggests ways for you to build on your brilliance and fix what’s missing. Want to see where you’re at?

Growth Framework®.

For recruitment business leadership teams: Our guided online programme for you to create your own joined-up operational foundation - for ambitious growth, in fast-changing markets. It’s based on our proven model, developed over 20 years. Ready for intelligent growth?

Want to know more? Watch the video below.

Growth Framework®. Recruitment businesses.​

Growth Framework®.
SMEs.​ Coming soon.

Additional services.

90%

Job order

fill rate.

New joiners profitable

5 months quicker

than they had been.

20%

Profitability improved

in the first year.

  • Operational platform was fundamental to one firm concept, premium value and business sale.

    “We created a 'one firm' concept and management felt more confident in training new joiners, with the operational platform to base their training and management on. Training and performance improved and became much more consistent. New joiners on average were profitable 5 months quicker than had been historically the case. Profitability improved by 20% in the first year; when we sold the business, fundamental in this sale was our profits growth and the operational platform. These promoted confidence in our ability to leverage the business dynamically, growing scale and profits at the same time.”

    Founder CEO, global recruitment firm.

  • Completely transformed my business.

    “This has completely transformed my business —not just in how I lead my team, but in shifting my entire perspective on what I once thought was “good enough” to the thriving business we have today.

    The Growth Framework ® (along with coaching and guidance) has been instrumental in this evolution. The way you’ve redefined training—ensuring it’s deeply embedded into both business owners and their teams—is nothing short of revolutionary. It has been the ultimate game-changer for us. Thank you for everything and for pioneering this incredible new development. It’s truly next level!”

    Founder CEO - Healthcare recruitment firm.

  • Values and sales habits embedded into the fabric of the business.

    “Everything we do is based on our cultural values and standards for excellence frameworks, all of which are now embedded in the fabric of our business, and more recently into our existing technology. The team were excited to be working together, to learn and grow as individuals and in their teams. Business development has gone from non-existent to also being part of the fabric of the business. Our fill rate, which was already high, is now 90%.”

    Managing Director, specialist global recruitment consultancy.

  • Professional support and coaching through tricky situations.

    “I can imagine weeks like the one I’ve just had would be very difficult without the professional support and coaching I have. You are a massive part of me being able to see the learning and growth in tricky situations. Thank you, I appreciate and value having you in my corner.”

    Head of department, specialist global IT recruitment consultancy.

  • Leadership course created a golden thread of self-development through our business.

    “Having our team complete the Practical Leadership and Management course acts as a golden thread through our business, enabling mid-level managers to coach and develop each other. We have seen an increase in confidence and standard of delivery across all our leaders.”

    Head of department, specialist global IT recruitment consultancy.

  • An exceptional mentor and business coach.

    “I want to extend a heartfelt thank you to Denise Walker who has been an exceptional mentor and business coach. Your patience, empathy, and guidance have been transformative. The foundational work you helped me with and your belief in my leadership have made a real difference. We’ve achieved so much together.”

    Founder CEO - Healthcare recruitment firm.

Woman with curly hair smiling at the camera, wearing a dark top, against a blurred colorful background.

“You don’t need an MBA in business to scale up. But you do need the right foundations.” Denise Walker - Founder & MD.

Since 2006, I’ve distilled decades of experience into helping ambitious leaders build workplaces where people thrive, deliver exceptional customer experience, and achieve profitable, sustainable growth. That’s in all market conditions, in particular at times of significant change.

It’s all based on the Growth Framework®.

Why? Because gaps in specific functions can significantly weaken the opportunity to maximise potential for growth. But, through joining up our defined strategic, operational and talent elements of business, it’s a lot easier for founders and leadership teams to:

  • Create clear, cohesive focus across the whole business.

  • Get everyone - and everything - working harmoniously (whether delivered by human, tech, AI or manual systems).

  • Develop every single employee’s capability, ongoing.

  • Maximise impact and value from all resources, both internal and external.

  • Recognise and adapt to new market opportunities, fast.

With the Growth Framework® in place and applied well, we’ve seen results like this:

  • Leaders confident in their ability to make fast yet considered strategic decisions to maximise markets.

  • Managers at all levels, both billing and back office, able to develop next tier leaders, and teams to high performance.

  • Billers’ results out-performing industry averages, typically x 4.

  • Job fill rates averaging 70% upwards.

  • High attraction and retention of top talent.

  • Higher valuations on acquisition and exit.

With you and relevant, every step of the way.

In the dynamic world of business, growth isn’t just about expansion, it’s about sustainable progress at every stage. Whether you’re launching a start-up, growing to a comfortable size for you, or planning an exit strategy, the Growth Framework® can make all the difference, making sure your business is fit for purpose, and maximising all potential, continuously.

  • Starting out can be exciting but success requires more than enthusiasm — it demands strategy.

    And that includes clarifying your focus and values, so that they are front and foremost, always. In particular for something that many founders forget to do: seriously define the core experiences for ALL of your customer categories.

    Why? Because together, they create confidence, control and the ability to flex safely — setting the scene for some serous differentiation, to be demonstrated by ALL your people, every day.

    Plus a tonne of other good stuff that you’ll see when you do it! (You’ll avoid a lot of bad stuff too).

  • Whether adding new team members, refining processes, or increasing capacity, every element of your business needs to be aligned and working cohesively.

    Because that makes it easy for all new hires and resources to integrate smoothly into your operations - which is a real differentiator.

    After all, who wouldn’t want to work in a business full of people they can learn from, in a well-resourced environment where they are bound to succeed? And it’s not just for the superstar high billers – it’s for absolutely everyone to maximise their potential with you.

  • As businesses mature, maintaining core values while avoiding complacency becomes crucial.

    Strategic thinking (and good strategy management) helps to refine your focus, while exploring new growth opportunities and preserving the standards that define your success. (Leaving this to chance can seriously dilute what you stand for).

    Additional resources like account management strategies, and "lemon-squeezing" techniques, help optimise existing markets while identifying complementary expansion areas.

    This creates an in-built habit of continuously fine-tuning your approach, to fit your markets as they evolve and change — so that your business can remain agile, competitive and “ahead of the curve”.

  • Scaling up requires clarity and structure, just like when starting up.

    Ensure your business maintains focus and cohesion as you expand into new territories and markets.

    Replicate and tailor your business model, adapting it to suit new opportunities and regions.

    With strong planning and execution, your business can scale efficiently while preserving its core identity.

  • Whether planning an exit or considering acquisition, a structured approach to exiting strengthens valuation and opens doors to strategic opportunities.

    The seeds for an exit can be set right from start-up stage, but while that’s ideal, it’s not essential. Bear in mind that it typically takes three years to be ready for a sale, and that benchmarking is an essential starting point — a great way to understand value accelerator factors and assess your own position against these.

    A stand-out factor is a strong, replicable growth model; if you’ve created this, with strong evidence of its success, your leadership team is more likely to transition smoothly, and growth continue — which increases your attractiveness for mergers and acquisitions.