Frequently asked questions.
Everything you need to know before you start.
The Growth Benchmark.
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Because we want the Growth Framework® to be widely understood and accessible.
The Growth Benchmark gives every founder-led business an honest, structured look at where they are today. It’s free, requires no prep, and requires no external help.
If that insight helps a leadership team improve independently, that's a genuinely good outcome.
It also gives businesses a clear introduction to the thinking behind the Growth Framework®, and a feel for the quality and depth of content available in the full programme.
Many businesses start with the Benchmark to understand where they are before deciding whether the full Framework is the right next step.
That decision is always yours to make.
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If your business is converting 20% of the opportunities it gets, the other 80% is not a sales problem. It is a structure problem.
So the answer is yes, but probably not in the way you might expect.
Sales performance is influenced by the entire Growth Framework®, not just sales activity. When the right structure is in place across strategy, operations, and people, performance improves across every function, including sales.
Pillar One shapes focus, clarity, and decision-making. Pillar Two defines how consistently you win and deliver work. Pillar Three determines the capability and engagement of your people, including your sales team.
Strong sales performance usually comes from alignment across all three pillars, not from focusing on sales activity alone. The Growth Benchmark shows you exactly where the gaps are.
The Growth Framework®.
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That depends on what you’re comparing it to.
When this work was delivered in person, businesses paid between £10,000 and £60,000 for consultancy to get it into their businesses.
The results were significant. You can see some of them on the Customer success page.
The Growth Framework® is £500 per month or £5,000 for the year.
It contains the same thinking, the same depth and the same quality of guidance, built into the product itself, so your team accesses it directly. No external consultant, no ongoing dependency, and no recurring cost beyond subscription.
And because your team builds it, and uses it day-to-day, it delivers value every day for the lifetime of the business.
What you build stays in the business permanently. A documented, operational asset that grows in value with every person who uses it and every standard that becomes embedded. That is not a cost. It is an investment in something the business will benefit from every day for as long as it runs.
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The founder needs to be involved at the foundation stage.
Not in everything, not forever, but the Framework starts with the founder's thinking and can't be built without it.
The process is designed to make that as efficient as possible. Once the foundation is in place the team takes over.
The goal is to reduce founder dependency over time. But it starts with the founder.
That's not a limitation. It's how it works.
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Implementation speed depends on business size and the level of engagement from the leadership team.
Most businesses complete the Framework in a few weeks for start-ups, one to two months for smaller businesses and 6 months for a larger one.
Timelines depend on the size of the project team, the commitment of leadership, and the complexity of the business.
When founders and senior leaders are fully engaged, the Framework typically eliminates the need to work things out from scratch, aligns strategy, operations, and people, and unlocks more predictable growth.
For recruitment businesses, ready-to-use Pillar Two content accelerates results significantly.
For other sectors, the content is adapted to match the industry context.
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The Framework builds the foundations. Growth comes from applying it as intended.
When applied properly, businesses have seen: a 20% uplift in profitability in the first year, new hires becoming productive months sooner, reduced founder dependency, and consistent delivery standards across every team.
The Framework doesn't do the work for you. It gives your team everything they need to do the work properly.
In some cases, the performance improvement is visible almost immediately, particularly once the team is working from shared standards and leaders have the tools to show people what good looks like, rather than having to interpret it differently every time.
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The core Framework is designed for any founder-led SME, regardless of sector. The architecture across all three pillars works universally.
Recruitment businesses benefit from pre-built Pillar Two content covering every stage of client and candidate management.
For other sectors, Pillar Two provides the architecture and organisations build the content relevant to their specific context.
Additional specialist versions are possible and planned as our business grows. If you're in a sector where you'd like to discuss tailored content, get in touch.
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Your payment is always correct.
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For non-UK purchases, VAT is not charged, the net fee applies. Your payment will reflect the correct net amount at checkout.
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No. The Growth Framework® is designed for any founder-led SME.
The three pillars, 1. Vision and values, 2. Customer and standards, and 3. Talent and culture, apply to any business in any sector. The architecture is universal.
Recruitment businesses benefit from pre-built content in Pillar Two that covers every stage of client and candidate management.
For other sectors, the structure is the same. Building the content to fit your context is where the additional services come in.
Not sure whether the Framework applies to your business?
The Growth Benchmark is the best place to start. It takes about an hour and will show you exactly where the gaps are, regardless of sector.
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Because that's not teaching, it's withholding.
If you're new to something, you can't yet know what you don't know, no matter how capable you are.
Once you have the fully worked foundation in front of you, built from decades of getting it right in real businesses, that's when your own experience and judgement actually have something to build on.
We'd rather hand you the answer and let you make it yours, than make you rebuild it from nothing.
Getting started.
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Training is most effective when it's applied to a clearly defined way of working.
With the Growth Framework® in place first, training becomes significantly more impactful. You can identify exactly what's needed, every session is immediately applicable to real situations, and people implement what they learn faster because they know exactly how it fits into how the business operates.
The impact and return on investment of training improves significantly when the structure is already there.
Without the structure, training addresses symptoms. With it, training accelerates performance that is already pointed in the right direction.
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The next step is always yours to decide.
Once you complete the Benchmark, you’ll receive a clear view of how your business currently aligns with the Growth Framework® pillars. This helps you identify:
Which areas of the Framework are already strong.
Where gaps may be slowing growth.
What improvements would have the biggest impact.
Many leaders use the insight to strengthen their business internally. Others choose to explore the full Growth Framework® programme to implement the system more completely.
The Benchmark is designed to provide useful insight on its own. The next step is always your choice.
Additional services.
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Because knowing what to do and being able to do it consistently are two different things.
The Growth Framework® gives your team the structure and the knowledge. Feedback and coaching help your leaders apply it in real situations, solve challenges as they arise, and build the habits that make high performance sustainable.
Teams that combine the Framework with regular feedback and coaching see faster decision-making, higher engagement, and stronger results. Because the learning is connected to a clear structure they're already working within.
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While the main focus is leadership and management, the Growth Framework® content can enhance any kind of development programme, sales and service, specialist skill development, team workshops, and more.
All our development is delivered remotely, with a practical focus and clear emphasis on results.
And with the Framework in place, the impact of development from any provider is elevated too. Because the learning connects directly to how the business operates.