Fast business growth requires clear focus and simple working methods that make it easy for everyone to do a great job. We refer to them as ‘assets’.
These are in three defined categories, and each is as important as the other:
strategy assets + delivery assets + people assets
clarity, cohesion and superior results
This can feel counter-intuitive for entrepreneurial and sales personalities running SMEs. But those that embrace this find that, just like house-building, ambitious business growth requires a strong foundation, therefore a certain degree of process.
So, you need both creativity and the right foundations for your business in business today. Through building infrastructure, you create your vision.
This does not have to be difficult; it just takes a bit of thought on what and who you are, what looks good to you in your business and ensuring that your processes reflect that and make it easy for people to deliver how you’d like them to.