Making a difference through equal focus on business and people

How We Work

We focus on business and people growth in equal measures, because this makes it possible to outperform markets.



We have a wealth of hands-on experience in recruitment, sales and service industries, and because we have worked with hundreds of SME business owners and leaders in numerous Industry sectors, to realise their ambitious growth plans, we understand that every business we work with is different, and requires different solutions every time.


For that reason, from the start, we like to work with you as a team in a practical and cost-effective way, to ensure that your vision is clear, and that processes and structures are in place for your people to deliver the best results.


If they are already in place, great, and if not, we can help: you can leave any complicated stuff to us, and we will involve you and your teams as much as you like, strengthening and adding to your current infrastructure, and enhancing teamwork and buy-in along the way.


With this in place, we then jointly agree on the most effective tailored training and development programmes for you, your people and your business.


Building business value


People are influenced by their environment. So, before deciding on the right training and development solution for you, we can help you to create your culture of high performance and empowerment. That’s because, when everything is in place to make it easy for your people to attain exceptional results, ‘performance magic’ can happen as the norm. And that can be a key factor in building business value. Add your tailored training and development, and just watch the performance escalate.


Our model for growth: focus, cohesion, simplicity


Step 1

Strategy, vision values, standards

Step 2

Operational process assets: sales, service and quality

Step 3

People assets: internal recruitment, onboarding, appraisals, promotions

Step 4

Tailored training and L&D: courses, coaching, mentoring

Step 5

ROI and significant people and business growth


Clients who had not previously considered this type of approach before tell us about:

Denise Walker

Founder Managing Director, Absolutely Business

What I’ve done

I’ve worked in recruitment, sales and service my whole career and loved all of it!

I started as a trainee with Reed, and progressed to Consultant, Temporaries Consultant, and Branch Manager, building and running a top 10 sales office.

I founded my first business in 1992, a small consultancy providing permanent, contract and temporary recruitment services, developed it to 24 staff, before selling 12 years later.

For the next 2.5 years, I worked with the REC to establish the UK’s first industry-specific enterprise support service for Recruitment Industry micro businesses and SMEs.

I founded Absolutely Business in 2006 and have had the honour to support fantastic quality businesses and their people to maximise potential and turn their ambitious goals into reality.


I have two: “make a difference” and “never stop learning”.




Claire Pearce

Operations Manager, Absolutely Business

What I’ve done

I’ve worked in recruitment and retail supporting directors, managing HR and maintaining offices for the last 18 years.

At Digby Morgan I supported the CEO and COO in running the office with responsibility for HR.  I enjoyed working closely with the management team as it grew from a handful of people into an international, multisite success.

I then moved to Game to support the HR Director and manage the HR Administration function.  I was responsible for ensuring the accurate processing of all people information over the whole employee lifecycle and benefited from working closely with the rest of the HR team.

I now support Absolutely Business in an operational capacity and am excited to be a part of its plan for growth!


“Happiness is an inside job”